Category : Fashion Shows

En Route to the Mount Mary College Fashion Show

Posted on May 11th, 2011 by Mandy Webster

Are you En Route?

By Guest Blogger, Whitney Gilles

The first order of business in this spring’s Fashion Show Coordination class at Mount Mary College was to decide on the theme of the show. We started by blurting out unrelated concepts and ideas that could work for a show, talking about recent runway inspirations and current events. By our second class, the class had narrowed it down to the clear frontrunner: “En Route.”

En Route student designer fashion show invitation

The official invitation for the 2011 Student Designer Fashion Show at Mount Mary College was designed by student, Barbara Kolb, Graphic Design '12.

“En Route” captures countless images and works on a number of levels, which is why we were drawn to it in the first place. The show is a collection of 36 designers’ garments, and we wanted to work around all of the distinctly different creative directions they were all taking. We also saw how garments are en route, from idea to sketch, pattern to form, draping to sewing, and finally traveling down the runway.

Just as each student’s instincts take their designs down a different road, each designer pursues a different career path. Some girls want to work in product development for companies like Kohl’s and Target. Others want to open boutiques or launch their own line. But even those who possess similar career aspirations won’t end up taking the same journey to achieve them.

It is only fitting that our runway would look like a road to capture this idea of movement, progression, and travelling down life’s road. En Route also lets us acknowledge the major change in this year’s show.

Since 1967, the annual student designer fashion show has been held on the Mount Mary College campus. This year, we are moving into new territory and heading downtown to the Bradley Pavilion in the Marcus Center for the Performing Arts. In this case, En Route not only means moving venues, but also the progress Mount Mary has made in the development of their fashion program and in bringing a one-of-a-kind (or ooak couture, as some of the girls like to call it) fashion showcase to the city of Milwaukee. Read more »

Mount Mary College Fashion Department to hold Event of the Season

Posted on May 10th, 2011 by Mandy Webster

By Guest Blogger, Whitney Gilles

Whitney Gilles wielding a camera at a shoot.

Guest blogger, Whitney Gilles, wields a camera at a Mount Mary College fashion department photo shoot.

Across the country, wedding season is just beginning. But in Milwaukee, it is runway season. Thanks to Mount Mary College, a small private school with a big fashion department, one-of-a-kind creations will be travelling down the runway this Friday, May 13th. The show, “En Route,” will feature student-designer garments in five major categories: urban/ethnic inspired, club, casual/resort, tailored, and (of course) formal. I will be sharing insider information in the days leading up to the show and getting you ready for what we are hoping will be the biggest fashion event in the Midwest in recent history.

I should start off by telling you a bit about myself. My name is Whitney Gilles, and I’m a junior at Mount Mary College. Fashion students at Mount Mary can choose to major in Apparel Product Development (design) or Merchandise Management. I transferred from the University of Wisconsin – Madison to take advantage of the latter degree, and I could not be happier with that decision.

My first semester at Mount Mary, I started a Milwaukee fashion blog called MKE MerchSearch, a site dedicated to highlighting the boutique fashions of our city. I got girls together from my classes to give fashion advice, pick out key wardrobe pieces from local shops and recommend fun pieces that can be worn more ways than you would think.

One of the accessories I suggested even ended up in an issue of InStyle Magazine two months later! Our first photo shoot at Stephanie Horne Boutique in Milwaukee’s Historic Third Ward was an eye-opening experience, and one that ignited a passion in me for directing photo shoots. Read more »


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