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Try a Trunk Show | The Trunk Show Defined

Posted on April 18th, 2011 by Mandy Webster

Christy's Bridal and Formal Wear, Located in Burlington, WisconsinThis weekend, I had the opportunity to attend a bridal trunk show at Christy’s Bridal, located in Burlington, WI. I’d heard of trunk shows before but had never actually attended one, so I walked into this show without a shred of knowledge about the process.

Carol, the owner of Christy’s Bridal, walked me through the trunk show process and really just pumped me full of useful information…so much information, in fact, I doubt it will all fit into one blog post.

What’s a trunk show, anyway?

I had no idea what a trunk show was when I received an e-mail invitation to attend this one at Christy’s Bridal. I figured if I didn’t know what a trunk show was, then my readers may not know either. So, I e-mailed the store and requested an appointment.

Hanging wedding dresses at a bridal trunk showSo, what’s a trunk show? Here’s what happens: Designers choose a selection of their newest and best selling gowns, as well as a few ‘tester’ gowns to send to the bridal shop. Tester gowns are wedding dresses which the designers are considering adding to their collections for the upcoming season. They send these bridal gowns to trunk shows to see how real brides-to-be will respond to these particular styles.

The bridal store then keeps the gowns for a few days, generally over a weekend. The shop will typically send out invitations to brides-to-be (a great reason to sign up for their mailing lists and newsletters) and set up individual appointments. Appointments are necessary to ensure a consultant is available to meet with each bride and provide the individual attention required to help find that perfect wedding dress. Read more »


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