Try a Trunk Show: Bridal Trunk Show Offers Wide Selection, Discounts

Christy's Bridal and Formal Wear, Located in Burlington, WisconsinThis weekend, I had the opportunity to attend a bridal trunk show at Christy’s Bridal, located in Burlington, WI. I’d heard of trunk shows before but had never actually attended one, so I walked into this show without a shred of knowledge about the process.

Carol, the owner of Christy’s Bridal, walked me through the trunk show process and really just pumped me full of useful information…so much information, in fact, I doubt it will all fit into one blog post.

What’s a trunk show, anyway?

I had no idea what a trunk show was when I received an e-mail invitation to attend this one at Christy’s Bridal. I figured if I didn’t know what a trunk show was, then my readers may not know either. So, I e-mailed the store and requested an appointment.

Hanging wedding dresses at a bridal trunk showSo, what’s a trunk show? Here’s what happens: Designers choose a selection of their newest and best selling gowns, as well as a few ‘tester’ gowns to send to the bridal shop. Tester gowns are wedding dresses which the designers are considering adding to their collections for the upcoming season. They send these bridal gowns to trunk shows to see how real brides-to-be will respond to these particular styles.

The bridal store then keeps the gowns for a few days, generally over a weekend. The shop will typically send out invitations to brides-to-be (a great reason to sign up for their mailing lists and newsletters) and set up individual appointments. Appointments are necessary to ensure a consultant is available to meet with each bride and provide the individual attention required to help find that perfect wedding dress.

The benefits of a attending a bridal trunk show

There are many benefits of attending a trunk show as opposed to simply walking into a bridal wear or formalwear shop off the street and choosing something off the rack. For example, the bridal trunk show offers a much wider selection than you might otherwise find.A wedding dress hanging on the rack at a bridal trunk show

Trunk shows also offer brides-to-be the chance to get a first look at those tester gowns which have yet to be added to a designer’s collection. In some cases, you might even end up with a one-of-a-kind wedding gown which no other bride will have. This often happens when a designer chooses not use a particular style in their collection after it’s been used in a trunk show.

Wedding dresses at a bridal trunk showDesigners also offer a variety of discounts for trunk show wedding gowns. These discounts are generally unmatched by other sales and offer the bride the opportunity to get a much more expensive gown without stretching her budget.

Up Next…

In my next post on the bridal trunk show, I’ll let you know how to prepare for your own trunk show appointment.

Check it out

  • If you’re in Los Angeles, you can check out Monique Lhuillier’s 2012 Spring Bridal Collection at The Beautiful Monique Lhuillier Store.
  • Amsale Aberra gowns will be featured at the Amsale Bridal Trunk Show at Hitched Bridal Couture in Washington, D.C. April
  • Check out the Wedding Channel’s state-by-state bridal and trunk show listing to find a show near you.


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